Departments

Hecks Design Department

Hecks has a complete in-house Design and Pre-Press Department. This means that you can submit your layout to us completed - or have us typeset it for you.

One of our salespersons would begin by talking to you to get some direction on what you would like to print. We can also point out some money-saving advantages of which you may want to take advantage. For example - why print a sales flyer, print an envelope with your return, insert that flyer into that envelope  - when a large postcard will get your message across for a more economical cost? We offer these suggestions to keep you happy and successful so you keep coming back to us! If you would rather go the other way - that's fine - but we at least want to offer you that choice.

When we have your layout together, we will send you a proof. Email is always easy and fast, but we can also mail it or you are free to stop by our main office. Even if you send us your layout completed, we will still require you to sign off on a final proof before we move forward to the printing process.

File Preparation

If you are doing the layout yourself, or are sending Hecks Design Department images to use in your layout, there are a few things to keep in mind...

Resolution - The image resolution must be 300dpi to print well. If you are taking pictures, set the print quality on high. Images taken off webpages are 72dpi - they will not print well and will be blurry. Opening the picture in a program and increasing the dpi will also not work - you can't add detail to a picture if it is not there to begin with.

Color Mode - If you are doing the print-ready layout and you are not printing all one color or in CMYK full color - then you have to have your color mode set to CMYK and you need to use spot colors. If you don't know how to do this, Hecks can convert it for a small fee.

Bleeds - If your image is to print off the edge of the paper, your layout needs to "bleed" or include an additional area of copy - .0125" to be exact. Hecks Bindery Dept is good - but they need that 1/8 of an inch to trim your layout down to the final size and keep the color to the edge.

Fonts - If providing Hecks a print-ready file, please convert fonts to curves or paths and send your file to us in the standard Adobe ".pdf" format. If you can't send a .pdf file, just confirm with the salesperson what program you have and be sure to include and fonts and linked pictures.