Case History #1

In September 1997 the newly appointed General Manager realized very quickly that his advertising expense, 95% with the local newspaper, was way out of line relative to new car sales. A targeted approach seemed to make more sense.

After consultation with REBS Marketing, a target market of European and Japanese import vehicle owners was identified. A strategy was devised that included a series of newsletters that would favorably position the dealership and the community-oriented attitude of the new management with the target audience. The newsletters were followed by a series of high-impact, full-color post cards to promote the soon-to-be introduced new luxury imports. REBS Marketing was placed in-charge of creative development, printing, mailing list procurement, data services, addressing, and timely delivery to the US Postal Service.

By September 1999, the dealership had increased sales and revenues enough to open its second retail outlet in Minneapolis. Newsletters and promotional post cards, created and mailed by REBS Marketing, are still central to the dealership’s advertising strategy.

Case History #1
Case History #2
Case History #3
Case History #4
Case History #5